Your Brain On Movies

This article and others like have shown up everywhere lately, but I thought I'd post it anyway in case anyone hasn't seen it yet. Recently a group of neuroscientists studied the brain waves of test subjects as they watched a number of different film clips. What they found was that certain films seem to exert more control over the mind than others, forcing the viewer to react to them in a certain way. Not surprisingly, the work of Alfred Hitchcock scored as the most manipulative on the brain. His absolute mastery of the photography and narrative of his films is already well established in film studies, and now we even have hard science to back it up. Evidently, the studios are already studying this information quite carefully, as, I'm sure, is everyone in advertising.